Our five favourite lingerie blogs


Our five favourite lingerie blogs...

If, like us, you like all things lingerie, you’ll be interested to know that a wealth of bloggers nonspecialist in all things intimate apparel. Whatever look you go for, it’s likely there’s a blogger out there who can help guide you towards some new and emerging designers, alongside the crème de la crème of classic lingerie. Read on for our pick of the five best lingerie bloggers around…


The Lingerie Addict


The world’s largest lingerie blog, and one of the few fashion blogs dedicated exclusively to intimate apparel, The Lingerie Addict was founded in 2008 by Cora Harrington. Founded on the idea that lingerie is fashion too, and that it deserves just as much attention, discussion, and critique as the mainstream fashion and beauty industries, The Lingerie Addict believes that lingerie really is for everyone - that lingerie is for everybody – no matter their size, race, sexuality, age, ability, or gender. 


Bustles and Bullets


Bustles and Bullets is one of the most beautiful underwear blogs around, founded by Toronto-based pinup model, lingerie enthusiast and vintage obsessive Holly Harlott. Featuring stunning photos of the model alongside from a plethora of stunning lingerie brands, the focus of Bustles and Bullets is on Canadian lingerie designers, a refreshing change from more US- and UK-centric blogs.



The Lingerie Raven


A firm favourite among lingerie addicts is the popular blog, The Lingerie Raven.An image-rich blog made up of lingerie reviews and more serious topics such as 5 tips for cervical screenings, she offers her readers in depth reviews of all things lingerie and covers everything from sweet and light pastels to coquettish jewel tones – but more than anything The Lingerie Raven captures the feeling of wearing lingerie perfectly. Showcasing both noteworthy and niche brands, it’s a dream destination for anyone with a penchant for underwear.


Morning Madonna


A self-confessed small busted lingerie blogger from Scotland, Morning Madonna was born from the frustration of not being able to find reviews of lingerie suited to small breasted women. Morning Madonna has one of the most carefully curated lingerie collection's we've seen and she does a wonderful job of selecting and showcasing the best small lingerie brands along with a few cult favorites, with a rich enthusiasm and passion for underwear.Her blog features the type of stunning editorial style imagery synonymous with high fashion magazines and she frequently features some some really well thought out pieces on lingerie.


Lace and Haze


This semi-anonymous Australian blogger is a Sydney-based lingerie addict who features everything from gift guides to lingerie reviews, to 10 ways to style a slip, to where to shop for underwear in the wake of the Victoria’s Secret scandal. With a passion for practical and a focus on both vintage cuts and stunning craftsmanship,the underwear showcased on Lace and Haze isn't just beautiful, but also serves a purpose and is ideal for anyone wanting to creating a classic retro silhouette. We particular love her If I had a million dollars post – a frequently updated feature in which the underwear blogger has created her ultimate lingerie wishlist.

Get the Right Bra Fit in 10 Steps


Get the Right Bra Fit in 10 Steps...

Lingerie shopping – whether for pleasure or out of necessity – can often be a complex task, particularly when it comes to buying a bra that fits correctly. For a start the variety can be infinite; and as shoppers we’re faced with the task of choosing from the often endless array of options, that includes everything from strapless bras, to backless bras, to wireless bras to cupless bras and beyond, so it’s little wonder that finding a bra that both fits and feels comfortable can be a daunting task for many.

And while simply making do with an ill-fitting bra rather than taking the time to find the right lingerie for you can sometimes seem like the easiest route, wearing the wrong sized bra can lead to both discomfort and frustration, not to mention longer term issues such as back pain. So while finding a beautiful bra that fits might appear to be a mystery to many, it doesn’t have to be so elusive. 

These days, many women are choosing to buy their lingerie online; a process that affords shoppers a more private, more relaxed, and less pressurised environment.

And so, if you’re sitting down with your laptop to peruse the unrivalled online offerings, we’ve put together a comprehensive guide to bra shopping for you to follow, that will mean that oversized, loose, tight and slack bras will be a thing of the past, and you can start to revel in your new-found knowledge when it comes to all things lingerie.

 1.   Know your size

Before you even begin the task of finding a bra that fits, it’s essential that you get fitted by a professional first. With up to 85% of women thought to be wearing the wrong bra size, taking the time to ensure you know your measurements is an essential part of buying a good bra. And getting fitted regularly is also important – just like with shoe and dress size, our bra size can fluctuate due to a number of factors – weight gain, pregnancy, hormones and menopause can all have an effect on our size, so, if you notice a change in your body shape, it’s essential to get an up-to-date fitting. While the thought of being measured might be unnerving to a few women, it’s a simple, quick and straightforward procedure that merely involves being measured both directly under and across the fullest part of the bust.

2.   Choose the right shop

While the quickest option is choosing a site that has limited lingerie options, if you want to find a bra that fits, a website with a wide range of bras on offer is your best bet. Perusing the many online offerings in the privacy of your own home makes for a calm and comfortable experience, and you’ll feel far less pressurised to buy anything that isn’t completely right for you.

3.   Know what you’re looking for

Before you start your bra shopping, it’s important to know exactly what type of bra you’re after – are you after something flirty; like a sheer bra, a plunge bra or a lace bra? Or do you need something more comfortable – such as a wireless bra? Are you shopping for a special occasion – and looking to purchase some bridal or Valentine’s lingerie? Or do you want to treat yourself to some lace lingerie? Having a clear idea of the type of bra you’re looking for will make for an easier – and quicker – shopping experience.

4.   Pay attention to the cups

Once you’re armed with your correct bra size (which can fluctuate depending on both brand and style of the bra – so it’s important to be open minded about this) your focus should be on finding a bra that both provides you with ample support, and also correctly positions your breasts. A way to check if a bra does this is by looking in the mirror to asses the fit. Your bra should lift and centre your bust midway between your shoulders and elbows, and your breasts should stay within your body's frame. There should also be one inch of definition between your breasts.

 5.   Wear the right shirt

When trying on your new lingerie, it’s important to wear the right sort of top. Wearing a loose or baggy shirt will make it hard to tell how your bust will look under something more fitted or low cut. Experts recommend wearing a fitted shirt so you can see the different look each bra provides, and – of course – if you’re buying underwear for a special occasion, be sure to bring the outfit you’ll be wearing over it with you, to ensure there aren’t any unwelcome surprises on the night in question.

6.   Opt for quality over quantity 

It can be tempting to stock up on a wide range of bras, forgoing quality for quantity, however, it’s far better to have fewer bras of better grade, than to have a drawer full of lingerie made from cheap and inferior material. The better quality of bra you buy, the longer they’ll last and the less often you'll have to replace them. And while it might be a bigger expense up front, in the long run it will work out better value for money, as the cost per wear for good quality bras is much more economic than cheap lingerie. Experts recommend having between seven and ten bras on rotation, and warn against wearing the same bra day after day, instead wearing the same three of four bras one week, followed by a different three or four bras the following. Investing in different bras for different occasions is also worth considering – so you might want to add a strapless, backless or wireless bra into the mix when shopping for underwear. 

7.   Allow for stretching

While bras are made of a variety of different materials – from lace to silk to cotton and beyond, many women buy lingerie that is made of materials such as Lycra and spandex – both of which lend themselves well to flexibility, which can be an important factor when it comes to the comfort of a bra. However, such materials are also susceptible to stretching and loosening over time, and so it’s important to take this into consideration when buying your bras. One way to ensure that your bra will still fit, even when it does eventually loosen is to buy a bra that fits best when it’s on its loosest possible bra hook, which will allow for stretching. This means that over time, if your bra does stretch, you can simply tighten the setting.

8.   Assess the fit properly

When trying on new lingerie, it’s essential to correctly asses the fit of your bra. Don’t be afraid to face yourself in the mirror with a critical eye, to check for any gaps, overspill or digging. Ensure that the straps aren’t riding up, that the middle point of the bar is flush against your chest, and that – most importantly of all – the bra feels comfortable. 

9.   Buy in bulk

Given the pitfalls of buying a badly fitting bra – from breast pain to back ache and sagging – if you do find a bra that is both stylish and sexy and a great fit to boot, stocking up on your size can only ever be a good idea. 

10.Take care of your bras

Once you’ve been through the process of getting professionally fitted and measured and you’ve invested in some high-quality, comfortable and well-fitted bras, the last thing you want to do is to put that effort to waste by not taking good care of your bras. Simply throwing them in the washing machine along with your other laundry will not only lessen their shelf life; but in some scenarios can cause loose fabric, broken wires and ruined material. If you do buy higher-quality bras, proper maintenance will help make them last longer and keep their shape. Experts recommend hand washing your bras every few wears, using a soap that is gentle on the fabric; if you are able to machine wash them (and be sure to check the label thoroughly before doing so) buy a netted laundry bag, which will not only protect the hooks from clasping onto other articles of clothing but will also prevent the bra from twisting and turning out of shape. Finally, always air dry your bras on a clothing line – however short on time you might be – and never put your bras in the dryer. Getting into the habit of paying due diligence to taking care of your bras will ensure that you get maximum wear and comfort from your bras.

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